On Aug. 20, Kendrick Lamar bestowed a new website upon his fans with the cryptic title of “oklama.com.” This website provides a singular icon of a folder titled “nu thoughts,” that when clicked, introduces a small wall of text in which Lamar provides his feelings about working on his upcoming album, which he also says will be the final album on his label, Top Dawg Entertainment (TDE) that he has been with since the beginning of his career.
I have some predictions for what may happen next regarding Kendrick’s music both on his upcoming album and anything after. Perhaps Lamar will progress through a more personal and intimate path with his lyrics, or maybe the socio-political influence that the outside world has on his music will continue to shine through.
The feelings Kendrick Lamar touches on in this short statement may reflect what his writing will be like on his next album and music from there on out. He talks about how “love, loss, and grief” have disturbed his comfort zone, and I believe these emotions have most likely disturbed his creative process as well.
Kendrick still does mention the ever changing world around him, and while this might impact his music quite significantly, hearing him take a dive into more of his personal life and emotions would be a breath of fresh air from the intense political themes across his entire discography. Whatever Lamar decides to write about, it will likely be of prodigious quality and well worth the long wait nonetheless.
As for his record label, this could be the start of an eventual collapse of a long running roster of talented artists alongside Kendrick Lamar such as ScHoolboy Q, SZA, Isaiah Rashad, and the supergroup Black Hippy, formed when Ab-Soul, Jay Rock, Kendrick Lamar, and ScHoolboy Q first signed onto Top Dawg and began their careers. Rumors of Kendrick leaving the label surfaced last October, which he refuted over an instagram post which has since been removed; now these rumors seem to hold some value. It is unknown whether other artists will want to leave after Kendrick officially separates after his next album, or if business will go on as usual.
Fans of Kendrick Lamar can most likely expect more material from his pgLang record label unveiled back in March of 2020 once his next album is finally revealed.