Colin Kaepernick should be seen as a hero in this country. He was not only shut out of the NFL, but he is also being attacked by a lot of people disagreeing with him on how he chose to voice his opinion about racial injustice. Yet he stills fights and pushes his message of justice, now with the help of Nike.
Nike recently released its 30-year anniversary ad, and Kaepernick was the face of it. A lot of people are upset about this because of his reputation for kneeling during the pre-game National Anthem. The people are upset with him kneeling because they think he’s disrespecting the country and the people who serve in the military. Him doing this started a movement across the all sports, and many players of multiple races have decided to take a knee during the national anthem to protest the killing of several African-Americans during police shootings.
People are mad at Nike for hiring Kaepernick because they believe he is some ignorant idiot who knelt during the national anthem and was disrespecting America as a whole. Personally, I believe him kneeling during the national anthem was justified because, at the end of the day, he is allowed to do as he pleases with his body as long as it doesn’t break the law. He’s also not trying to diss America, its government or its military. He’s just trying to show awareness for what is currently going on in America.
Nike made a bold move by making Colin Kaepernick the face of its new ad campaign, and I personally agree with this choice. Not only was he statistically better than the Carolina Panthers starting quarterback Cam Newton in 2016, but Kaepernick stood up for what he believed in even when the NFL shut him out.
Also, a lot of people have been burning already-bought Nike products in protest of Nike’s decision. This does not make much sense, because at the end of the day, they have already paid for the product, and Nike is a company who is trying to make money, so this does not really hurt it.
I do respect Nike for the simple fact that it is willing to risk sales for something that is greater than money, and that is equality/justice. Luckily for Nike, though, due to this ad, its sales have gone up.
What Nike did for this campaign was amazing. It made a bold decision and is showing no remorse over it. Although the actual commercial could have been better, I feel like a lot of people will remember this specific campaign. Colin Kaepernick should have a job in the NFL; he’s a good quarterback who decided to stand for something he believed in and is now being punished. If Nike wasn’t so outgoing and brave, Kaepernick would not be getting paid. Nike and Kaepernick were working together well before the ad came out, but Nike was waiting for the right time, and I think the 30th anniversary was perfect.
When push comes to shove, Kaepernick is a good NFL quarterback who stood up for what he believed in, started a movement and was punished for it. Now, he can still push his message with the help of Nike.