After observing a demand for help in transporting heavy objects in Oswego, senior twins Cole and Aidan Gaston started up their business, Twins with a Truck. Since their launch in the summer of ’22, whether clients needed a truck provided or were physically unable to move something, the Gastons were there to help.
“Our mom kinda [bragged] on us to a bunch of people for lifting heavy stuff, so we said, ‘What the heck, might as well make some money off of it!’ That’s how we started our business,” said OH senior Cole Gaston.
Aidan Gaston had similar things to say about how the business started.
“It started when we actually got a truck and people started asking for our help. We figured we could make a profit off of it because it’s fairly easy to help people when they don’t have anything else,” said Aidan Gaston.
Cole and Aidan’s mother, Wendy Gaston, also shared her point of view of her boys as they started their own business.
“I was excited to see Aidan and Cole take the initiative to start something of their own. It’s always inspiring when young adults show that kind of entrepreneurial spirit,” said Wendy Gaston. “The moving business can be tough, but I was hopeful that their teamwork and determination would help get them through.”
Over the past few years, the twins’ idea developed into a fast-growing business. Their marketing tactics adjusted accordingly as well.
“It was by word of mouth for a while. Sometimes there was a Facebook post once in a while, but now we have business cards and that’s helped,” said Aidan Gaston.
The development of its marketing is one of the ways the business has grown into the successful brand it is now.
“I think our biggest success is making a lot of money in one day. It definitely feels good to have that in hand. The biggest struggle would probably be the people. Some people are rude or think you’re too young or weak to lift something, so that’s something you just have to get through,” Cole Gaston added.
Like any entrepreneurship, there are always successes and struggles. As promising as their business has been, there have also been plenty of roadblocks they have had to face.
“A struggle is people not knowing exactly what they want. They might have stuff for a whole crew, and we’re only two guys, so we can’t do that,” said Aidan Gaston.
Wendy Gaston, the boys’ mother, has been there for the boys every step of the way.
“I’ve helped them by offering advice and guidance, especially when it comes to navigating the business/marketing side of things,” said Wendy. “Keeping them motivated and encouraging them when things get tough has also been a part of my role as well.”
Wendy Gaston has noticed how much they’ve grown through their time in the business.
“I’ve noticed how much they’ve grown in terms of communication and problem-solving. They’ve also learned the importance of building a reputation, not just for the quality of service, but for being reliable, trustworthy, which are keys to being in your own business.”
Despite the struggles of owning and managing a business, they have faced throughout their time doing this, the duo agrees it has all definitely been worth it.
“A lot of our successes come from moving people out of their houses into new homes, which is really nice because you get to see the smiles on their faces. We get to be a part of helping create something for them,” said Aidan Gaston.
My name is Katelyn Clemons and I am currently a senior at Oswego High School. This is my first year being on the 42Fifty staff but will be my second year on yearbook. I hold an editor in chief position there.
You can contact me by emailing 42Fifty@sd308.org and putting my name in the subject line. We welcome comments on our articles and feedback on our publication!
Great topic and incredible article construction, amazing job!!